On Sunday the #ProudBoys hashtag went viral in North America as LGBTQI+ users included it on photos of their significant others or wedding days and other pride imagery.
‘Look at these cute lil #ProudBoys,’ Bobby Berk, a host of the popular Netflix show Queer Eye, wrote on Sunday, alongside a photo with his husband. ‘Retweet and make this hashtag about love, not hate.’
The official Twitter account of the Canadian Armed Forces in the United States shared an image of a serviceman kissing his partner, captioned with emojis of the Canada flag and rainbow pride flag and the hashtag #ProudBoys.
‘If you wear our uniform, know what it means. If you’re thinking about wearing our uniform, know what it means,’ the organization said in a follow-up tweet. ‘Love is love.’
An internal report from the Canadian military in November 2018 found 53 members were found to have made discriminatory statements or were linked to hate groups including the Proud Boys and anti-immigrant group Soldiers of Odin.